Metaverse-as-a-service will be the basis of the next internet era of Web3
The concept of the Metaverse has been around since the 1980s, but it has only been in recent years that we’ve seen hundreds of projects popping up on the scene. What we are currently experiencing are gamified worlds with limited integration and engagement abilities. Right now, the Metaverse is still a blank canvas for early adopters to test and entertain the concept. When looking at the future of engagement in the Metaverse and bridging the gaps between the physical and digital worlds, however, we need to push the boundaries and go beyond what is currently seen as a metaverse. Let us begin looking at leaders who have begun building the next internet, which promises to be powerful for commerce, engagement and entertainment.
For the Metaverse to succeed and become a regular tool used in people’s daily lives, it must enable users to engage with it. As a sci-fi concept or within the gaming world, metaverses sound fantastic. But, for them to thrive as a social and business tool, we must ensure that there is a layer of utility or incentives that keep users invested. Web3-powered technology has a significant role to play in helping push forward with the concept and idea of the Metaverse thanks to blockchain technology, nonfungible tokens (NFTs), extended reality (XR), artificial-intelligence (AI) capabilities and plenty more. Metaverses that feature bespoke functionalities, speak to their customers and industry of choice and build new avenues of virtual engagement will find the most value in a metaverse-as-a-service (MaaS) offering. It will enable its users to customize their own cities from A-Z and will be the foundation of the next internet.
Sandra Helou is head of Metaverse and NFTs at Zilliqa. With in-depth knowledge and a multidisciplinary background spanning traditional and digital industries, Sandra leads Zilliqa’s NFT and Metaverse projects across growth, partnerships, strategy, marketing, and conceptualization. Her global experience across Australia, Asia, Europe and the Middle East enables her to deliver on both strategy and execution levels. A Futurist and action leader at heart, Sandra is committed to enriching and innovating the creator economy, Web3 and MetaFi/NFT space.
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